Sea Me Now

PRESS RELEASE

The Problem: The problem: Sea Me Now, a producer of eco-friendly textiles derived from plastic bottles found in the ocean, was ready to launch a new sustainable clothing line. The company wanted a press release that would generate a lot of buzz.

The Solution: Press releases—done right—can generate a lot of attention because they can be posted in many places. Search Engine Optimization (SEO) was a vital factor to consider when writing the press release. I wrote an attention-grabbing headline and the body of the copy weaved sustainability-related words with a fashion-forward tone. The press release was picked up by top news aggregators and Sea Me Now experienced a 60% increase in website traffic.